Theatre in Education – Too much Punch for Judy
Overall Aim: To reduce the number of 17 – 24 year olds who drive whilst over the legal blood alcohol limit or drive after taking drugs.
Specific Aims:
- To increase knowledge of the law and penalties for drink driving, amongst 17 – 24 year olds.
- To improve understanding of alcohol units and how long it takes to 'sober up'
- To increase awareness of the risks of driving the Morning After whilst still over the limit
- To encourage young drivers to adopt behavioural strategies on how to deal with DD situations, as both a passenger and a driver
- To increase awareness of the risks of driving after taking drugs
Objectives:
- Immediately after the event attendees will increase their knowledge of the law and penalties for drink and drug driving by 20%
- Immediately after the event attendees will show a 20% improvement in their understanding of alcohol units and how long it takes for alcohol to leave their blood stream
- Immediately after the event attendees will show a 20% reduction in their acceptance of driving the 'Morning After'
- Immediately after the event, attendees will show a 20% increase in their understanding of how different types of drugs can affect driving ability
- Six months after the event, young drivers who have been faced with a drink driving situation, report an increase of 10% in their use of specific behavioural strategies
The logic model shows the step-by-step process from intervention inputs through to long-term outcomes.
Input
- Staff Time
- Funding
- Partners – Schools
- Research
Output
- Deliver 2 performances of 'Too much Punch for Judy' to up to 400 students in total.
- Facilitate workshop to reinforce content of TIE
- Completed evaluation surveys before and after
Outcomes:
| Short |
Medium |
Long |
| Students understand the risks of drink driving as a passenger or driver. |
Students try out some of the behavioural coping strategies |
Students always implement strategies for dealing with Drink and Drug Drive situations as a driver or passenger |
| Students are more knowledgeable about alcohol units and time taken for alcohol to leave the blood stream |
Students become more aware of the number of their peers who have negative attitudes towards drink and drug drivers |
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| Students are more aware of the risks of driving the 'Morning After' |
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| Students understand the legal penalties relating to drink driving and drug driving. |
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Assumptions
- Schools will book the performances and pupils will attend.
- Schools will support the workshops, to occur after the presentation.
- Attendees have a lack of knowledge regarding drink and drug driving and the penalties, especially with relation to units and the morning after.
- TIE is an effective way to deliver DD messages to this age group.
External Factors
- Timetable issues – time pressures.
- Reported local road traffic incidents.
- Legislation review on drink drive law.
With thanks to June Howlett at Transport for Buckinghamshire
50/50 Project
Overarching Aim: Finding ways to engage with more young people and use the opportunity to focus on other road safety interventions that we want to deliver.
Specific Aims:
- To reduce the number of 17-24 year olds driving un-roadworthy vehicles
- To increase understanding of the importance of in-car safety
- To increase interest in road safety education and training in the 17-24 year age group
The logic model shows the step-by-step process from intervention inputs through to long-term outcomes.
Input
- 50/50 car
- Trailer
- Staff & partners
- Venues for demonstration
- Funding – ongoing and in kind
- Secure premises to store car/trailer
- Teaching/learning resource materials
- Access to vehicle suitable to tow and qualified driver
- Partner acting as booking agent
Output
- The work to be done/services to be delivered
- To develop a suitable teaching and learning resource to support driver/passenger education among the 17-24 age group.
- Initially target 6th forms/colleges. Deliver to 50 students from 20 schools = approximately 1000 students.
- Gain contact details from 50/50 attendees, with consent to be contacted about other road safety initiatives (at least 10% of those attending)
Outcomes:
| Short |
Intermediate |
Long |
| Attendees are more knowledgeable about the legal obligations of on-road car ownership. |
Attendees carry out car maintenance checks. |
Attendees routinely carry out car maintenance checks on vehicles they drive/own. |
| Attendees are more confident about what to look for when buying a used car. |
Attendees are more interested in other road safety education and training events. |
Attendees comply with legal obligations of MOT, insurance, tax, and car roadworthiness. |
| Attendees have greater understanding of how to carry out car maintenance checks. |
Attendees identify risks when looking at used cars for sale. |
Attendees always wear a seat belt when a driver or passenger, and encourage others to do so. |
| Attendees have more positive attitudes towards the benefit of road safety education, training, and publicity. |
Attendees challenge passengers and drivers when they do not 'belt-up'. |
Attendees attend other road safety education and training events. |
| Attendees have more understanding of the importance of all passengers and drivers wearing seat belts/appropriate restraints. |
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Assumptions:
What assumptions/beliefs have you made about the conditions that are necessary for the success of your project?
- Willingness of partners to identify appropriate venues/groups, and to deliver the project
- Target audience will be interested in learning about buying used cars
- Target audience will discuss lessons learnt with their families
- Target audience do not already possess the knowledge to be taught
External Factors:
Factors outside of the project that might affect its success
- Increase in VAT – increased cost of repairs, maintenance and MOT
- 'Scrappage' schemes – may affect the car choices of young drivers
- Insurance premium increases – young drivers may not be able to afford to insure/buy a car
With thanks to Sue Virgin at Network Traffic Safety, Dorset County Council
Fatal 4
Aims:
- To develop safer attitudes of drivers and passengers on target routes against the four most common causes of KSI's in the region: drinking and driving, speeding, mobile phone use, and not wearing a seat belt
- To improve the behaviour of drivers on target routes in relation to drinking and driving, speeding, mobile phone use, and not wearing a seat belt
Objectives:
- Measured decrease in the mean scores of acceptability by drivers and riders of the Fatal 4 behaviours
- Measured increase in the mean scores of seriousness post campaign compared to before, by April 2012
- Measured reduction in average speed readings on targeted routes post campaign compared to before, by end April 2011
- Measured reduction in the percentage of drivers/passengers observed committing the Fatal 4 behaviours, by end April 2011
The logic model shows the step-by-step process from intervention inputs through to long-term outcomes.
Input
- Staff to co-ordinate the campaign
- Partners to conduct roadside face-to-face clinics
- Partners – Schools
- Funding for radio advertisments and roadside signs
Output
- 8000 drivers and passengers exposed to road signs
- 2500 drivers and passengers educated at roadside clinics
- 1,300,000 people hearing radio message
Outcomes:
| Short |
Medium |
Long |
| Increased awareness of the dangers of the Fatal 4 driving behaviours |
Improved driver behaviour |
Improved driver behaviour and attitudes |
| Increased attitudes against speeding, mobile phone use, drink-driving, and not wearing a seat belt |
Reduced average speeds on target routes |
Sustained speed reductions on target routes |
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Reduced KSIs on target routes |
Assumptions
- Different partners can/will implement the themes consistently
- Control routes are sufficiently removed from active routes to ensure drivers/passengers are not exposed to campaign interventions
- Awareness and strength of attitude against Fatal 4 is not already high prior to the intervention
- Raised awareness/strengthened attitudes will result in changed behaviour
External Factors
- Funding limitations
- External changes to campaign duration, e.g. bad weather
- National or local news stories may influence driver and passenger behaviour
- Inability of partners to participate
With thanks to Matt Pickard and the regional Fatal 4 team, at Derbyshire County Council.